Matt knows what makes a good brand great. Ex Marketing Director at Rolls-Royce & Bentley and Manchester United, he is entrepreneurial to the core, founding ROI and innovative start up online brands.

He is co-founder of the ethical consumer champion brand, TalkAboutDebt.co.uk and Non-Executive Director at the leading e-retailer, Lenstore.co.uk. Quick to see the enormous potential mobile offers brands, he is an advocate of mobile marketing and its increasing relevance to consumers.

When he is not on his Blackberry, Matt rides the roller coaster that is Tottenham Hotspur, runs and occasionally stops for a glass of red, credit crunch allowing, naturally.

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Jay is one of the UK’s leading mobile marketing experts. His experience is drawn from 20 years in direct marketing with some of the world’s leading brands. He pioneered Direct Marketing at Boots and was instrumental in developing the highly successful Boots Advantage Card.

Such is his reputation, he headed up Direct Marketing for Blyk, the ground-breaking mobile network. Within this environment, he has been able to push the boundaries of what is considered possible in mobile marketing.

Jay runs the influential Digital Lounge and Triple M mobile networking groups, which he started from scratch and are already established with thousands of members.

He is a devoted Fulham follower and so, out of necessity, one of life’s great optimists. He enjoys the ‘Good Life’ in leafy Sussex with his wife and dogs.